| Add Citroën to Mercedes Benz and BMW as companies who advertise their cars with flashy architecture. Located on Champs-Élysées, the building assumes an element of national economic pride. The company’s chevron logo inspires the front facade, and gives opportunities for window displays and interior views.
An elevator sends visitors to the roof for views of Paris. Eight car displays stack atop each other to follow this movement, with natural light carefully integrating with display lights. Architect Manuelle Gautrand builds on the automobile’s characteristic modern avant-garde in a structure whose only function is to display. |
(axelouuu– flickr/creative commons license)
(Roman Lashkin– flickr/creative commons license)
(jacme31– flickr/creative commons license)
(featured image by philos from Athens on flickr/creative commons)
